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Welcome.

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Thank you for stopping by.

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I was born in Scotland, but mostly grew-up in West Sussex. and from a young age was drawn to fashion & costume design. Fascinated by the combination of construction, silhouette, fabric & colours. After a slight diversion into Architectual interior design…(enough said on that) I found my happy place on a Fashion Design Course and obtained my BA(Hons) Degree in Fashion Design at Southampton Solent Univeristy.

 

On graduating, I worked for the Luxury fashion house Jenny Packham in London, then a little over a decade later moved away to set up on my own. Between then and 2020, a small flower girl collection was developed and a number of bespoke occasion wear commissions created.

 

2020, (a turning point for many, myself included) gave me the chance to experiment with embroidery, to which I have fallen in love with.

 

I design with my heart. and am inspired by everything. I love art, travel, history, photography, film & stage, folklore, Nature, Bees! ... I could go on.

 

I create embroidery/craft kits which are sold via Etsy & Holly & Co. Kits are made in small batches by hand. where quality is important, and great thought taken when compiling the instructions.

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My love of history and costumes takes me to vintage fairs and antiques markets, so there is a small section here, where my Found Objects live until they move on to their next home.

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You can follow  me on Instagram, for News and Product updates.

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Alison (Lochlin) Lai

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